| Bachelors of Business Administration - Travel and Tourism
The world has experienced phenomenal growth in the realm of tourism during the last 20 years. Tourism is considered to be the largest industry in the world. It is also one of the fastest growing industries, when all of its related businesses are included. Today it is the world's largest generator of jobs. Globally, travel and tourism is expected to yield 328 million jobs by 2010. The Nepalese government has accorded tourism as a high priority sector of national economy, basically in view of its employment generation and foreign exchange earning potentials. Moreover, to be able to catch our deserving share of benefit from tourism, importance of education and raising the service standard to be competitive enough, we require training institutions in the country at all levels.
The need for well-trained managers in this vast and diverse field encompassing -- hotel and resort services, passenger transportation, marketing, finance and operations, and human resource development -- has never been more critical. Travel and tourism sectors now require employees who could exhibit skills, knowledge and experience beyond those provided by typical traditional academic institutes. As a result, there is a significant demand for academic courses that specially focus on the concepts and skills specifically required for travel and tourism business. The existing programs in the country do not fully cater to this emerging demand.
To meet this demand for quality travel and tourism professionals both in the country and abroad and also building on its strengths, Apex now proposes to introduce the four-year, 126-credit Bachelors of Business Administration in Travel and Tourism (BBA-TT) program in affiliation with Pokhara University. One of the best pool of faculty at Apex, both from the academician and the travel and tourism industry, are committed to excellence in classroom instruction, research, service, and mentoring of students.
The mission of the BBA - TT program is to:
- Prepare graduates for leadership and professional positions in the tourism-travel industry
- Provide service to the global economy by providing well-qualified, ethically sensitive graduates
- Generate new knowledge in the industry through research.
Courses are designed to build on the business core curriculum, with advanced courses covering specific industry technologies, business practices, and operations. Students will be advised to consider related courses in the social sciences and modern languages to complement their studies in this area.
Further Study Options
Apex BBA-TT program imparts sound academic and professional
knowledge with sufficient industry exposure. This enables graduates to
pursue Master level programs In Travel, Tourism, General Management and
other programs as well.
The Curriculum
A student needs to successfully complete 126 credit hours of course
work along with two Internships and one field work project in the
BBA–TT program. The courses have been divided into Foundation, Core
Business, Travel and Tourism and Concentration and Electives. The
teaching methodology at Apex includes lectures, case analysis and
discussions, seminars, project works and field visits. The BBA-TT
course structure is as follows:
Support and Analytical Courses: 9
Core Course (General Business) : 11 courses
Core Course (Travel and Tourism): 15 courses
Concentration: 2 courses
Electives: 2 courses
Career Opportunities
Proliferation in travel and tourism industries in the country and
abroad has unveiled new avenues to BBA-TT graduates. The BBA-TT program
at Apex provides students the opportunity to join at entry and middle
level management in any travel agencies, airlines, hotels and allied
industries. Similarly, the program imparts solid conceptual and
professional skills to students to start independent professional
career and explore entrepreneurship in the fields of travel and
tourism.
Core Courses (Travel and Tourism)
- Fundamentals of Travel and Tourism
- Geography and International Tourism
- Hotel and Hospitality Management
- Travel Agency Management and Operations
- Tour Operations and Tourism Transportation
- Business and Tourism Laws
- MIS for Travel and Tourism
- Entrepreneurship Development (Travel and Tourism)
- International Business (Travel and Tourism)
- Nepalese Socio-Cultural Environment
- Operations Management (Travel and Tourism)
- Tourism Policy, Planning and Development
- Tourism Products and Services of Nepal
- Fares and Ticketing
- Air Cargo Operations Management
Concentration Courses
(Any two courses from any one of the following four concentration areas)
1. Tourism Marketing
i. Destination Marketing
ii. Relationship Marketing
iii. Service Marketing
iv. Tourism Public Relations
2. Event Tourism
i. Tourism, Food and Festivals
ii. Conventions, Exhibitions and Business Meetings
iii. Events Management
iv. Sport and Tourism Development
3. Tour Operations
i. Tour Operations Management
ii. Itinerary Planning and Cost
iii. Tour Guiding and Interpretation
4. Air Fares and Ticketing
i. Basic Air Fares
ii. Air Fare Calculations
iii. Computerized Reservation System
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